As technology drives business, fact-based decisions have become an inevitable part of success of any business. Business Analytics tools & concepts enable managers & decision makers to see through the data to develop business insights & to take effective decisions. At the Welingkar Institute of Management & Research, (Weschool, Bangalore), the three-day MDP is designed to provide an overview of Analytics, data exploration techniques & to expose the participants to widely used tools & modelling techniques in business.

Top 5 Business Analytics Trends

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Artificial Intelligence

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Natural Language Processing

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Data Governance

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The Multi Cloud Strategy

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Business Intelligence

Program Objectives

To sensitize managers at all levels to use business data for effective & intelligent decision making

To expose the participants to certain tools & techniques which may be used in day-to-day business decisions

Program Content

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Visualizing Data using Power of Excel & Tableau

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Drawing insights from business data including sales, workforce & manufacturing data using Descriptive Analytics

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Optimizing decisions in Logistics & Supply Chain Management

predictive models

Building Predictive Models in SPSS


Identifying Market Segmentation for specific product or service market



IT Lab

Access to WeSchool’s IT Lab with modern, state of the art systems and softwares


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Interactive discussions

competency traits


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Live Data

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Hands-on exercises

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Experience Sharing

Learning Outcome

Understand how to visualise data from knowledge perspectives

Appreciate how to nurture the key metrics in various business functions including Marketing, HR & Production

Learn to nurture Supply Chain Analytics

Be able to build predictive & classification models

Gain hand-on experience in Excel, Tableau & SPSS


Managers / professionals who need to analyse & draw insights from business data in order to make decisions

Professionals who aspire to embark decision-making roles

Research Scholars & Faculty Members

Executives pursuing post-graduate diploma / degree in Management


Mr. Ravi Limaye President

“We have been associated with WeSchool for the last couple of years and its very heartening to see this association grow rich every year. We started the Management Programs for the Biocon executives, with an objective of nurturing our star performers and to groom them into future leaders. We strongly believe that 80% of our senior leadership should be from within the organisation and I am very pleased to see that 45% of the last batch of FCM students has got promoted to Managerial roles. I am really thankful to WeSchool team for this transformation. It’s a great motivation for the future batches.”

President and Chief Marketing Officer, Biocon

Mr. Andrew Simon

The GLP-2 Program was another success and my hearty congratulations and thanks to you and your wonderful team, for such a lovely experience. It will interest you to know, that since returning, we have already had confirmation from the Australian Department of Employment that they would like to send couple of Participants to the 2017 GLP India. Here’s to a successful 2017!

MD & CEO, Yellow Edge, Australia

Mr. Rupam Dutta

I would sincerely thank you all for a wonderful session, and our 1st association with WeSchool has been wonderful. I am sure participants have learnt a lot from this. I have personally enjoyed every bit of it.

General Manager, Radha Regent

Mr. Rajesh Shetty

The entire 16 months journey has completely transformed our people. The Convocation Ceremony was the icing on the cake and our folks appreciated it. Most importantly our employees were very happy. We need to continue the program.

VP Telecom & Manufacturing and DC Head Pune, Infosys BPO


Prof. Dr. Uday Salunkhe
Group Director, WeSchool Eisenhower Fellow

Dr. Anil Rao Paila
Senior Dean & Director, Bangalore

Prof. Dr. Madhavi Lokhande
Dean - Bengaluru Campus



Dr. Madhumita

Veteran Analytics & Research Expert

Dr. Madhumita is an accomplished professional with over 23 years of experience in national & international arenas. She holds her Bachelor & Master degree from Jadavpur University, Kolkata and she has pursued her Ph.D. as a UGC Research Fellow from Bangalore. She has passion to develop econometrics & statistical models & has built her analytics career on her quantitative skill & business domain knowledge. She conceptualizes analytics in effective business transformation using various cutting-edge analytics software. She has trained more than 800 industry professionals & faculty in various areas of Analytics & research. She offers outstanding organizational & cross-functional leadership with a strong record of creating business models for the organization.

She is highly inclined towards research & ultimate goal of her research is to bridge the gap between industry and academia through adapting & developing various analytical algorithm in social science research. Her current research is based on diversified areas including financial management, supply chain management, consumer analytics, employee retention & knowledge management. She is a recipient of ‘Best Paper Award’ in Global Business & Finance Research Conference in 2016 and received an invitation to present a paper at Harvard University in 2017. She serves the editorial board of a few refereed journals. She has published her research papers in International & National journals. She serves IIM Ranchi as a visiting professor & serves Computer Society of India, Bangalore Chapter & 21st Century Academic Forum as a professional member.

Santosh Nair

Dr. Santosh Nair

Managing Partner, Analytics Solutions

Dr. Santosh Nair is the Founder and Director of Analytic Edge. He has extensive experience in statistical modeling and advanced analytics consulting. During his career, he has developed various analytics solutions to provide insights and deliver value to clients across different industry verticals. His areas of specialization include Marketing and Media Mix modeling, Pricing, Customer segmentation and Response modeling Loyalty analytics, Testing analytics and Forecasting. He has driven innovations in testing analytics methodology, enhanced targeting platform for campaign management and developed products such as forecasting systems and automated pricing and simulation tools.

He worked at Genpact and Symphony Marketing Solutions in India and the US in a leadership position and provided analytics consulting to various Clients such as Kimberly Clarke, Bristol Myers Squibb Valassis and SymphonyIRI. Santosh has a Doctorate in Applied Economics and Statistics from Clemson University in the US. In addition to his consulting experience, Santosh is passionate about developing and imparting training to organizations and individuals on various analytic methodologies and their applications.

Program Information


Three-day Workshop

Batch Size

16-24 Participants

Program Fee

The fee for the program is INR 37,000 + GST. Early Bird offer INR 32,500 + GST.

Note: The program can be customized to be conducted at the client's location.

(Package is inclusive of tuition fee, course material, Certification, library access, participant Manual KIT, lunch & high tea. For outstation participants, we have complementary accommodation at our hostel.)


The payment can be made via a Cheque or DD in the favour of Prin. L.N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT AND RESEARCH.

Eazypay payment details

Ø  Go to the portal https://eazypay.icicibank.com.

Ø  Enter the mobile number registered with Welingkar.

Ø  Enter the One-Time Password received on your mobile and click on ‘Submit’.

Ø  Find your bill/invoice.

Ø  Tick the ‘I agree and Accept Button’ and then click on the ‘Pay now’ button.


Batch dates: 2019

Application process: Please fill the admission form to submit your application.

Contact Us


102/103, Electronic City Phase I, next to BSNL Telephone Exchange, Hosur Road, Bangalore - 560 100

Call Us

+91 9019071000 / +91 7348957938