Business Analytics Program(Long Term) – Weschool

Leveraging Analytics in business (10 months)

“Every business is an analytics business, every business process is an analytics process and every person is an analytics user” – Gartner

 Intelligent decision making & algorithms drive business excellence. Companies are experiencing a sensational transformation in their businesses by drawing insights from data in solving business problems & in optimizing various processes. Artificial Intelligence has brought phenomenal changes in almost all areas of business & society, including predicting crime in metropolitan cities, efficient & effective operations in logistics & transportation, detecting fraud while handling customers, managing risk in insurance, managing inventory, predicting patients’ illness, improving customer relationship, creating brand through social media, managing demand in energy sector and so on. Disruptive data-driven models & competences are reshaping the organizational performance in a phenomenal way.


Artificial Intelligence & Data Analytics Program is designed to provide a skill development journey from learning fundamentals of Data Analytics through building strategies using Artificial Intelligence.It imparts training in Data Visualization using MS Excel, Tableau & R and teaches various Data Mining & other model building techniques using Artificial Intelligence in R, Python, SPSS Modeler, Weka & knime environment. The program instincts in students how to use analytical tools & techniques in various business scenarios including:

competency traits

Analysing market baskets of customers

competency traits

Predicting customer churn

competency traits

Detecting Fraud

competency traits

Improving business processes

competency traits

Managing employee attrition & performance

competency traits

Analysing customer feedback on Social Media & emails

competency traits

Optimizing supply chain decisions and so on

Program Highlights

competency traits

Hybrid Delivery Model

competency traits

Ten-Month Post-Graduate Diploma Program

competency traits

Weekend Classes

competency traits

Hands-on Sessions

competency traits

Interactive lectures & Case Study Approach

competency traits


competency traits

Faculty & Industry Experts

competency traits

Cutting-edge tools & techniques

Learning Outcomes

Conceptualize the fundamental building blocks of Analytics concepts

Demonstrate critical thinking in data-driven decision making process

Intellectualize the knowledge to draw insight from data visualization

Develop predictive & prescriptive models for various business decisions

Manage & analyse big data using Artificial Intelligence

Apply Analytics tools & techniques across various business functions

Program Structure

Business Statistics

Marketing Management

Business Intelligence & Data Warehousing

Descriptive Analytics & Data Visualization

Computational Methods: R & Python

Corporate Finance

Predictive Analytics

Customer Intelligence & Marketing Analytics

Financial Modeling & Risk Analytics

Operations & Supply Chain Analytics

Simulation & Stochastic Modeling

Big Data Analytics

Artificial Intelligence & Machine Learning

Fraud Analytics

HR Analytics


Sun 5 hours (10 am – 6 pm weekday, 9 am to 1 pm weekend)


10 weeks (9 weeks training) Sat 7 hours


Per trimester 100 hours + 1 Week assessment week. total 300 hours of direct training + 100 hour project (10 credits)









Working Professionals who would like to upskill their knowledge in Analytics

Graduates who want to shift or start new career in Analytics


Mr. Ravi Limaye President

“We have been associated with WeSchool for the last couple of years and its very heartening to see this association grow rich every year. We started the Management Programs for the Biocon executives, with an objective of nurturing our star performers and to groom them into future leaders. We strongly believe that 80% of our senior leadership should be from within the organisation and I am very pleased to see that 45% of the last batch of FCM students has got promoted to Managerial roles. I am really thankful to WeSchool team for this transformation. It’s a great motivation for the future batches.”

President and Chief Marketing Officer, Biocon

Mr. Andrew Simon

The GLP-2 Program was another success and my hearty congratulations and thanks to you and your wonderful team, for such a lovely experience. It will interest you to know, that since returning, we have already had confirmation from the Australian Department of Employment that they would like to send couple of Participants to the 2017 GLP India. Here’s to a successful 2017!

MD & CEO, Yellow Edge, Australia

Mr. Rupam Dutta

I would sincerely thank you all for a wonderful session, and our 1st association with WeSchool has been wonderful. I am sure participants have learnt a lot from this. I have personally enjoyed every bit of it.

General Manager, Radha Regent

Mr. Rajesh Shetty

The entire 16 months journey has completely transformed our people. The Convocation Ceremony was the icing on the cake and our folks appreciated it. Most importantly our employees were very happy. We need to continue the program.

VP Telecom & Manufacturing and DC Head Pune, Infosys BPO


Prof. Dr. Uday Salunkhe
Group Director, WeSchool Eisenhower Fellow

Dr. Anil Rao Paila
Senior Dean & Director, Bangalore

Prof. Dr. Madhavi Lokhande
Dean - Bengaluru Campus



Dr. Madhumita

Veteran Analytics & Research Expert

Dr. Madhumita is an accomplished professional with over 23 years of experience in national & international arenas. She holds her Bachelor & Master degree from Jadavpur University, Kolkata and she has pursued her Ph.D. as a UGC Research Fellow from Bangalore. She has passion to develop econometrics & statistical models & has built her analytics career on her quantitative skill & business domain knowledge. She conceptualizes analytics in effective business transformation using various cutting-edge analytics software. She has trained more than 800 industry professionals & faculty in various areas of Analytics & research. She offers outstanding organizational & cross-functional leadership with a strong record of creating business models for the organization.

She is highly inclined towards research & ultimate goal of her research is to bridge the gap between industry and academia through adapting & developing various analytical algorithm in social science research. Her current research is based on diversified areas including financial management, supply chain management, consumer analytics, employee retention & knowledge management. She is a recipient of ‘Best Paper Award’ in Global Business & Finance Research Conference in 2016 and received an invitation to present a paper at Harvard University in 2017. She serves the editorial board of a few refereed journals. She has published her research papers in International & National journals. She serves IIM Ranchi as a visiting professor & serves Computer Society of India, Bangalore Chapter & 21st Century Academic Forum as a professional member.

Santosh Nair

Dr. Santosh Nair

Managing Partner, Analytics Solutions

Dr. Santosh Nair is the Founder and Director of Analytic Edge. He has extensive experience in statistical modeling and advanced analytics consulting. During his career, he has developed various analytics solutions to provide insights and deliver value to clients across different industry verticals. His areas of specialization include Marketing and Media Mix modeling, Pricing, Customer segmentation and Response modeling Loyalty analytics, Testing analytics and Forecasting. He has driven innovations in testing analytics methodology, enhanced targeting platform for campaign management and developed products such as forecasting systems and automated pricing and simulation tools.

He worked at Genpact and Symphony Marketing Solutions in India and the US in a leadership position and provided analytics consulting to various Clients such as Kimberly Clarke, Bristol Myers Squibb Valassis and SymphonyIRI. Santosh has a Doctorate in Applied Economics and Statistics from Clemson University in the US. In addition to his consulting experience, Santosh is passionate about developing and imparting training to organizations and individuals on various analytic methodologies and their applications.


Prof. T.S. Sridhar

Managing Partner,
Assistant Professor - IT

Prof.T.S. Sridhar is an Assistant Professor at WeSchool, Bangalore and handles subjects including IT security, IT compliance, IT infrastructure, enterprise IT management, e-commerce, and managing IT projects. He has a MBA in Finance and Project Management with a Post Diploma in Systems Management and a PG Diploma in Programming from NIIT and a BA degree from Madras University.

He has 28 years of experience in the industry in the IT and Finance domain. He has worked with many popular companies such as Dechen Enterprises Pvt. Ltd, HCL Technologies, Coromandel Infotech India Ltd, Polaris Software Lab Limited, Oracle Financial Software Solutions, Sigma Projects, Fast Inc., USA, and IT – WING, Canara Bank.


Prof. Dr. Jai Raj Nair

Professor - IT/ Systems

Prof. Dr. Jai Raj Nair, Professor - IT/ Systems, holds a Bachelor’s degree in Architecture from Bengal Engineering College (University of Calcutta), PGDBM from IIM, Calcutta and PhD from Symbiosis International University, Pune. He worked for 8.5 years in the business domain of Engineering & Software Consultancy in reputed organizations like Development Consultants Ltd. (Delhi & Calcutta) and Kirloskar Computer Services Ltd. (Bangalore) prior to joining the academic world.

Prof. Dr. Nair has been a part of three reputed B-Schools namely Siddaganga Institute of Technology (Tumkur), M. P. Birla Institute of Management (Bangalore) and Symbiosis Institute of Business Management (Bangalore) before joining Welingkar. His expertise spans all areas of Marketing and Systems. Dr. Nair also played a pivotal role in institution-building activities at the previous institutes.

Prof. Dr. Nair is a voracious reader and an avid writer and has presented papers at several National and Regional Conferences. Two of his papers were selected for International Conferences conducted in Thailand and Italy. He has also published research papers, articles et al, in management journals of repute. Furthermore, Dr. Nair has also written a chapter in a textbook on Retail Management. His research interests include e-retailing, supply chain management and retro-logistics, business process reengineering, technology-enabled retailing, to name a few.


Johnson Pushpanathan

Founder & CEO, FSI Infotech,
AI Practitioner & Train

Mr Johnson Pushpanathan - Founder & CEO of FSI Infotech has over 28+ years of progressive IT experience in Fortune 500 and ISO 9000companies specializing in Global MultiOrganizational, Multi-National Manufacturing, Sales and Financial Management Business System Implementations. He has over 15+ years of IT expertise in enterprise systems like ERP, CRM, SCM, PLM and over 10+ years of vast consulting & training experience in the field of Analytics/ BI/ DW and over 5+ years in
the field of AI/ ML/ DL Tools.

Mr Johnson has created Machine learning models using Python and R and extensively used Deep Learning frameworks – Google’s
Tensorflow and Facebook’s Pytorch. He has provided Training on Machine Learning and Deep Learning using Pytorch and Tensorflow and mentored and trained team members on Machine Learning & Deep Learning. He has designed, built & customized Enterprise Data Warehouse (EDW) Data Models and Dimensional Models. Mr Johnson has also designed, created and Implemented EDW/ ETL Adapters for Analytics modules from several sources like Oracle EBS, CRM, IBM Maximo, Custom Customer Built Systems and Big Data.

Vijay Ramaswamy

Vijay Ramaswamy

Managing Partner, Technology Solutions

Vijay has more than a decade of experience in translating simpler to advanced analytics solutions into client friendly tools. He has developed a liking for automating time consuming small and big data mining processes. He works closely with the technology leaders in designing the architecture and algorithms for developing analytical products.

His areas of specialization include developing solutions and client deployable tools for Loyalty and Marketing analytics. He is credited in developing loyalty, forecasting and Incrementality models/products for some of the Fortune 500 clients which includes Pepsi, Coke, Symphony IRI, Wal-Mart, CVS, Walgreens, United Airlines, Sprint/Nextel etc. He has worked with companies such as IBM DemandTec, Symphony Services and Novartis Pharmaceuticals in various roles ranging from Analytic solutions leader to consulting and process automation. Vijay holds a Business Management degree from XLRI, with a Masters in Statistics from university of Mumbai.

Program Fee

The fee for the program is INR 2,80,000 + 18% GST. Early Bird offer INR 2,53,000 + GST.


The payment can be made via a Cheque or DD in the favour of Prin. L.N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT AND RESEARCH.

Eazypay payment details

Ø  Go to the portal

Ø  Enter the mobile number registered with Welingkar.

Ø  Enter the One-Time Password received on your mobile and click on ‘Submit’.

Ø  Find your bill/invoice.

Ø  Tick the ‘I agree and Accept Button’ and then click on the ‘Pay now’ button.


Batch dates: COMING SOON

Application process: Please click on the Application form button, fill in your complete details and press submit.

Contact Us


102/103, Electronic City Phase I, next to BSNL Telephone Exchange, Hosur Road, Bangalore - 560 100

Call Us

080 41303783/84/85